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Carassi, M. (1994a, January 01). How can we measure the effectiveness of advertising?. ANA - ESOMAR. Retrieved May 06, 2024, from
https://ana.esomar.org/documents/how-can-we-measure-the-effectiveness-of-advertising-
Carassi, M. (1992a, June 15). In search of mnemonics for the Middle East. ANA - ESOMAR. Retrieved May 06, 2024, from
https://ana.esomar.org/documents/in-search-of-mnemonics-for-the-middle-east